Shop Ells is an online resale store dedicated to making trendy, name-brand fashion both affordable and sustainable. I launched Shop Ells with passion and purpose after graduating high school in May 2023. Growing up in a small southern town, I saw a need for more sustainable fashion options—so I decided to take on the challenge. I began ethically and locally sourcing clothing and refreshing pieces to match seasonal trends when needed. One of my favorite parts of the journey was bringing my community together, featuring friends and familiar faces as models to showcase the looks. After a few viral TikTok posts, Shop Ells grew beyond local drop-offs—I was shipping curated styles to new friends up and down the East Coast.